Nigerian is known as the capital of music
in Africa. With many talented and creative
singers and upcoming music artistes
seeking desperately for recognition in this
industry, the country can boast of a
handful of talented singers from different
genre representing Nigeria just like our
sporting prowess.
corporate bodies is a big advantage. The
cash involved is a symbol of stability and
having arrived.
So, when the telecom companies courted
artistes branding them as ambassadors, it
was a welcomed development sought by
both big and small artistes.
MTN, Globacom, Etisalat and Airtel have all
unveiled artistes as their ambassadors
while existing ones have been renewed this
year.
Airtel endorsed five artistes so far in 2015
and they are 2face Idibia, Phyno,
Patoranking as well as fast rising comedian
Akpororo and Big Brother Africa (BBA)
host, IK Osakioduwa. MTN also renewed its
contracts with its brand ambassadors,
Davido, Tiwa Savage, Don Jazzy and
Iyanya.
Olamide’s deal was also renewed with
Etisalat with the likes of Seyi Shay coming
on board. Burna Boy, Omawumi, MI, Bez,
Flavour also had their endorsements
renewed with Globacom.
Most times, the sums of money involved
are hidden and shrouded in secrecy as no
one really knows who got what. Other
corporate firms have lined up to reach out
to the younger generation via this
endorsement strategy. The following is an
estimate of who’s got the biggest
endorsement among our musicians.
P SQUARE – N180M
The pop duo have been in the frontline of
entertainment in Africa. The star singers,
Peter and Paul Okoya known as P Square
have been dominant Globacom amba
$$adors and their deals have been a
subject of envy among colleagues. The
Alingo crooners are a hardworking set of
dancers and singers. P Square’s deal with
the same outfit goes for N140 million. One
of them, Peter Okoye is the face of Olympic
Milk deals swelling their endorsement
status. The singers definitely have other
deals but these are what is known so far.
D’BANJ- N160M
D’Banj’s Globacom deal is close to N100
million according to findings.
In October 2014, D’banj signed a lucrative
endorsement deal with Apple/Beats By Dre.
The amount of his deal is undisclosed but
should be nothing less than N50 million.
The Kokomaster also got his own
customised headphones which will be
launched in December. He also became
amba$$ador for Cîroc drink in Nigeria
along with Banky W. ‘The Feeling the n!
gga’ crooner posted a bottle of Ciroc and
Banky W posting a picture with his best
friend, Tunde Demuren and captioned it
‘Showtime
WIZKID – N128.6M
With his N45 million MTN deal almost
doubled by rival telecom giant, Globacom,
Wizkid is a man that knows his onions.
According to a source, Globacom doubled
the amount MTN paid Wizkid last year to
land him on their side. Wizkid shared
several photos of him and Glo Bounce logo
with “200% and $$$” as tags. The superstar
is a major coup for the Mike Adenuga-led
company which doesn’t have many A-List
artistes on its brand amba$$ador list.
Wizkid reportedly got N120 million from
Glo on a two-year deal which means he
will be paid N60 million every year. His
25th birthday last June was marked with a
renewal of his contract with Soda giants
‘Pepsi.’ He shared the good news via his
Instagram page. He captioned the post –
“3years with one of the biggest brands in
the world, Pepsi! Looking forward to
another 2 years! Done deal! $$ Proud Pepsi
amba$$ador!! ”
For the last three years, Wizzy was worth
about $350,000 in the Pepsi deal and now a
renewal of the contract. No wonder the
Jaiye Jaiye crooner could afford to replace
his crashed N25 million Porsche Panamera
last year with a brand new one just two
weeks after the bash.
IYANYA – N125M
Iyanya has a N60 million MTN deal. Since
he dropped Kukere, the Ibibio hiphop
singer who won the maiden MTN Project
Fame Contest in 2008, has made a lot of
money from his jaw-dropping
endorsement deals with top brands. His
endorsement deal with MTN is worth N60
million and also has a $350,000
endorsement deal with Zinox Computers
and a N35 million deal with a phone
manufacturing company, Solo Mobile,
where he also received a 2014 Prado SUV.
DON JAZZY- N100M
Don Jazzy has become the face of hiphop
music in Nigeria, even making Forbes’ List
as one of the richest artistes in Nigeria. The
CEO of Mavin Records isn’t only making
money from his star-studded record label,
he also has very lucrative endorsement
deals including one with Loya Milk where
he got nothing less than N50 million. His
N25 million deal with MTN has been
renewed upwardly. Not much is known
whether his endorsement with Samsung
Africa has been renewed. So, his
endorsement deal is in the region of N100
million.
BANKY W – N100M
R & B Singer Banky Wellington popularly
known as Banky W is smiling to the banks
with his whopping N100 million
endorsement deal with Samsung Mobile as
well as his endorsement with MTN.
TIWA SAVAGE – N90M
The singing bird and mother of one has an
MTN deal worth N30 million and must
have gotten it reviewed upwards.
Apart from her very successful music
career, the first lady of Mavin Records also
has a number of juicy endorsement deals
worth several millions of naira. Her MTN
deal is reportedly worth N30 million. Other
endorsement deals include contracts with
Pepsi, Forte Oil and Maggi which has made
Tiwa the richest female singer in Nigeria.
OMAWUMI – N75M
The Bottom Belle crooner has a Glo deal
worth more than N25 million. Omawumi
shot into limelight after becoming the first
runner up at the 2007 West African Idols.
She is now one of the highest paid female
artistes charging up to N5 million per
show. She is also one of the singers with
the highest number of endorsement deals.
Glo deal is said to worth N25 million.
Others include including Konga worth
between N5–10 million, Mortein and Malta
Guinness.
DAVIDO – N50M
HKN artiste, Davido has a N30 million MTN
Pulse deal. The Gobe and Aye crooner has
deals with MTN Pulse and Guinness
Nigeria. While the Guinness deal’s amount
is not known, his MTN contract is reported
to have made the Omo Baba Olowo N30
million plus richer.
Considering that Davido has a billionaire
father, he may not rely on endorsement
deals except for a status symbol. The artiste
however has done much good for himself
by working hard to become a force to be
reckoned with in the music industry.
OLAMIDE – N50M
The rapper has his contract with Etisalat
renewed. He got a mouth-watering deal
two years ago. Other deals are on line for
the indigenous rapper who has created the
niche and become a success story in
Nigeria’s hiphop music industry.
The incredible rapper and now CEO of
Chocolate City, MI and his VP, Ice Prince
are also in the cla$$ of the biggest Nigerian
artistes with great endorsements. MI is a
Globacom amba$$ador while Ice Prince
pitched his tent with Etisalat.
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